‘Installation Experience’ to Make its Debut at Coverings 2018

Proper Substrate Preparation

Proper substrate preparation

The National Tile Contractors Association (NTCA), the world’s largest tile contractor association, has released detailed information about this year’s newest segment at Coverings 2018, held in Atlanta, Georgia, at the Georgia World Congress Center, May 8-11, 2018.

“Plans for this interactive event have been in the works for over a year,” stated Executive Director of the NTCA, Bart Bettiga. “We are psyched to see it go ‘live’ and know it will be well-received and well-attended by Coverings attendees. The live demonstrations and wealth of knowledge that can be attained in this approximately 3,900 square foot arena should be the highlight of any visitor’s time at the show!”

The Installation Experience, located in Hall C, Exhibit #8401, will offer show attendees to experience firsthand, numerous types of tile installations implemented by Qualified Labor. These interactive sessions will showcase today’s best practices relative to a multitude of distinctive tile installations.

Robb Roderick and Mark Heinlein on Install Demo Stage

Robb Roderick and Mark Heinlein on Install Demo Stage

Live, interactive installations will take place in a fully functioning kitchen; a bathroom with heated tile floor, vintage fireplace upgrade and grand installation of a contemporary shower system. These state-of-the-art projects will involve glass tile, porcelain, gauged porcelain panels, natural stone and other cutting-edge tile products and breakthrough technology installation systems.

Entering via a self-guided, designated pathway, guest/participants will journey through room-after-room of fully interactive installations with top representatives posted along the way to answer any and all questions. They’ll have the opportunity to speak with industry experts regarding key processes, learning new strategies and experiencing hands-on demonstrations of the most modern of technologies.

Other highlights include “photographic retrospectives”… the Hall of Failures and the Hall of Excellence. Here, attendees will see firsthand the difference between the right and wrong way to perform a tile installation. The Hall of ACT (Advanced Certifications for Tile Installers) will also allow attendees to speak with ACT representatives who will be available to discuss these programs.

Further, in the Construction Zone, visitors can experience the progression of the CTI Challenge. The “CTI Challenge” is an exciting, live event designed by CTEF Director Scott Carothers, which is slated to take place between rival teams who are both NTCA members and Certified Tile Installers. Clearly, this will be the tile industry’s “Fight of the Century!”

As part of the Installation Experience, all attendees will garner new insights on the attributes of Qualified Labor. Representatives will be onsite to define, discuss, and demonstrate just what it takes to be a part of this elite group which includes the Certified Tile Installer program and the ultimate group of installers who have achieved the status of being ACT certified.

The Installation Experience will conclude with “At Home, With Tile.” It will be the final installation area… complete with an expansive seating area and large TV screen offering viewers a time-lapsed progress video, highlighting the various construction stages of the various projects slated to take place.


Leave a Reply