Laura Ashley Partners With The Tile Shop
Laura Ashley, the British lifestyle company and one of the world’s leading brands, has just signed a deal to partner with The Tile Shop, a specialty retailer of natural stone and man-made tiles.
Transitioning from an exclusive U.S. retailer of Laura Ashley floor and wall tile to a direct license, The Tile Shop will create and manufacture an expanded assortment of tiles using signature Laura Ashley prints inspired directly from the company’s extensive archives. The new tiles, available at The Tile Shop now, have been upgraded to a durable porcelain material, allowing these signature looks to be used in even more spaces of the home.
“With the success of our tile launch in 2018, it was clear that The Tile Shop is a great partner for Laura Ashley,” said Laura Ashley President Penne Cairoli. “The U.S. market wants to add a British aesthetic to kitchens, bathrooms, and mudrooms and we can’t wait to offer more.”
“The Laura Ashley series was a hit with our customers, especially designers,” said Brandy Janke, product design manager at The Tile Shop. “Expanding the selection of tiles in the series will allow even more people to enjoy designer style in their homes, and we’re looking forward to seeing the spaces they create.”
New colorways of the signature prints will launch at The Tile Shop’s over 140 stores and online at tileshop.com in 2020. Available now are the oversized tempered glass splashbacks, a British must-have, designed to fit the space between stovetops and cabinetry in the kitchen as well as behind the sink, and the upgraded patterned porcelains.