Marketing Tile & Design Using Instagram

With only one week to go, Coverings exhibitors are stirring up excitement with previews of new tile designs, patterns and colors! Set for April 4-7 in Orlando, FL, the 2017 edition of the annual Coverings tile and stone exhibition promises to break previous attendance records! Now, before you set foot on the show floor, here are a few tips to […]

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How Instagram is Connecting the Tile World, One Image at a Time

  If you haven’t been using Instagram to connect with designers, architects and fellow tile industry members, then you’re missing out on one of the most valuable, visible and exponentially successful marketing tools available today. Not sure where to begin, who to follow, what to post, or which hashtags to use? Then Coverings 2017 (set for April 4-7 in Orlando, FL) is the […]

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Daltile Showcases New Fall Collections with Instagram Photo Collaboration

  Daltile recently provided a preview of six new collections at the grand opening of the newly renovated Daltile Marazzi Design Studio in NYC. As a way to express the inspiration behind the collections, the brand partnered with three local instagram photographers, displaying some of their work in a gallery setting at the studio. The photographers specialize in capturing New […]

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Instagram: Instant Tile + Design Gratification

I’ve converted. No, not religions, but my thought process on using Instagram for business. It seems like ages ago, but during Coverings 2015, Christine Whittemore of Simple Marketing Now and I delivered a presentation entitled, “Image is Everything! How Houzz and Pinterest Steer Clients to Your Tile/Stone Business: A Case Study and Guide for Visual Online and Social Success.” Long […]

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Cle Launches #Floorcore Tile Contest

To celebrate their new cement tile collection, cle Tile is showcasing their in-stock cement tiles with a contest based on lonny magazine’s fun #floorcore round-up. They dressed their “fun and fancy clé team in their favorite shoes and asked them to pose on their favorite patterns for a customized clé fashion/floor photo shoot,” the company noted. According to cle, “We dressed our fun and fancy clé team in […]

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