Cersaie 2024 Serves as Launching Pad for WOW Design’s New Tile Designs

Wow Design, the signature tile design studio specializing in small-format collections, will once again amaze visitors to CERSAIE, the international tile show held in Bologna, Italy, with the presentation of a wide variety of sophisticated new tile designs and collections whose ceramic essence speaks for itself.

With the aid of design studio Summumstudio, WOW Design has prepared an innovative, modern exhibition space for visitors to explore its new collections, all of which are bound to make an impression thanks to their multiple rich relief patterns, unusual shapes, bright glazes, and 3D models.

A big translucent wall with an openwork tiled surface–made using Reef screen tiles, a collection presented at the event–creates an atmosphere of seclusion where time stands still as visitors explore new applications for ceramic tiles. Visits are transformed into an experience where the spotlight is turned on the superb architectural potential of ceramic tiles.

The openwork wall filters the light, protecting and accompanying visitors as they discover the different collections, sparking off interplay among light and shade, color, and hidden nooks and crannies.

The Reef collection, new 3D screen tiles

Reef, the new screen tile collection used to create the stand, comes in sandy matt shades evocative of nature. The collection stands out for the fact that the screen tiles can be combined with flat tiles from WOW’s other collections. Models from the Roots, Abbey Stone, Halo, and Cross Cut series fit into the square hole in the 3D tiles, allowing walls to be built with interacting light, color and transparencies. Reef is made of extruded stoneware with a perforated inner core. The 11x11cm square tiles come in two possible thicknesses, 4.5 cm or 11 cm, depending on the intended volumetric effects.

Yoko, delicate ceramic origami.

Yoko is inspired by delicate Japanese origami. Through the different angular relief designs on the tiles, they emulate the paper folds used in this age-old technique, decorated with glossy crystalline glazes whose colors are paler along the represented folds. Yoko comes in a total of eight different origami relief designs, ensuring rich expressiveness. The six different colors are typical of traditional Japanese ceramics and nature’s most elementary colors.

Spike Bars, unique geometries

Wow Design’s new collection, Spike Bars, is all set to amaze. It is a modern twist on the well-known Sweet Bars series in a highly unusual new shape: a ceramic parallelogram with a diagonal relief pattern that follows the sloping edges of the tiles. Through the volumetric interplay of its transversal relief pattern, highly expressive, bold-looking, original effects can be achieved. The collection comes in nine restful autumnal colors, ranging from beige or earthy shades to blues and greens in both a matt and a glossy finish.

3D Bars, for settings with a buzz

3D Bars is a collection made up of a three-dimensional tile model with a strong personality and equally strong geometrical relief pattern on its surface, with a vibrant, dynamic effect. Its small, repetitive relief pattern triggers interplay with light and shade. Various options are available including a diamond-tip relief pattern, as well as a beveled option. 3D Bars comes in a glossy finish for bolder souls and a matt one for creating more restful settings in a selection of nine colors.

Trencadís, a modern reinterpretation of Modernism

Trencadís is a collection inspired by the art technique in which broken tile pieces are used to create decorative compositions. The technique is associated above all with Modernist architecture and Art Nouveau. WOW has reinterpreted it, allowing you to revel in this richly expressive artistic trend. The collection’s Gaudí and Guell models come in a wide choice of colors, with assorted relief patterns.

For more additional information, visit WOW Design’s website.