Crossville Contributes Tile for a Variety of KBIS Booths
Crossville, Inc. is bringing its latest tile collections to the Kitchen & Bath Industry Show (KBIS) by partnering with KBIS exhibitors to provide products for installed vignettes throughout the show floor. KBIS is one of the largest industry trade shows specifically for kitchen and bath design professionals.
KBIS takes place during next week’s Design & Construction Week in Las Vegas; the week also entails the International Builders Show and occurs in tandem with the TISE West show, historically known as Surfaces Expo. Crossville is a TISE West exhibitor (booth #4023) and will present its full product story and latest offerings at this industry-specific show. However, in order to expand the brand’s presence and maximize interaction opportunities with the large audience in Vegas, the company is partnering with select KBIS exhibitors, contributing tile collections to installed room settings.
“Design and Construction Week is an incredible chance to be up close and in person with product specifiers in the kitchen and bath design industry,” explains Crossville VP of Marketing Lindsey Waldrep. “The Surfaces Expo is an essential part of our annual calendar, and we’re thrilled it now aligns with other shows that bring together so many professionals who need the products we offer.”
At KBIS, Crossville collections are featured in six suites designed by sanitary ware manufacturer TOTO USA to showcase their newest products. These suites, viewable at N1329 on the show floor, are created as room settings to show all products in use as they would be in actual residential spaces. Additionally, Crossville products are used in the Villeroy & Boch’s exhibition – N1329, as well as the Quick Drain booth – N3377. In each instance, Crossville’s latest lines, including its innovative Laminam porcelain tile panels, are incorporated into total design schemes to offer ideas and inspiration to kitchen and bath design professionals.
Design and Construction Week runs January 19 – 21, 2016 at the Las Vegas Convention Center in Las Vegas, Nevada. TISE West, aka Surfaces Expo, runs January 20 – 22 at the Mandalay Bay Convention Center in Las Vegas.