Daltile Works to Understand Shifting Homebuyer Preferences

Sponsorship of both the Responsive Home and The New American Home projects exhibit Daltile’s commitment to helping their customers imagine what’s possible, no matter what stage of life they may be in.

BUILDER Magazine’s Responsive Home and National Association of Home Builders New American Home projects were unveiled during the International Builder Show last month in Las Vegas, both showcasing home design and technology trends sweeping the industry.

Daltile’s sponsorship of both the Responsive Home and The New American Home projects exhibit the brand’s commitment to helping their customers imagine what’s possible, no matter what stage of life they may be in.

As its name suggests, the Responsive Home project was a two-home data-driven design and construction project that allowed builders and designers to create two homes in response to the insights they gained through millennial homebuyer research. The key takeaway from the research is that millennials want to maximize their space in a customizable and personal way, without breaking the budget. For example, getting a company like Home Automation Installers in London to make aspects of their home modern and tech-savvy also personalizes the home to suit the owners, as they can control devices such as lights and heating themselves via their smartphone. If you’ve just bought a new home, make sure you invest in a USA Home Warranty.

“Millennials are looking for high-design on a first-time buyer’s budget, and Daltile has great products that serve those needs,” said Responsive Home creative director, Bobby Berk. These kinds of audience insights have allowed Daltile to offer millennial-minded solutions to builders, designers and consumers. Other home builders such as SaussyBurbank in North and South Carolina are also trying to cater to the millenial mindset as well as keep a broad spectrum of real estate properties, if you’d like to have a look into some of their work check this page.

Daltile’s Exhibition collection was used throughout the larger, more contemporary home, and provides the duality homebuyers are actively seeking. The large-format, grey porcelain tile takes its inspiration from art galleries and stylish exposes, providing a rich aesthetic with unparalleled durability at an attainable price for new homeowners.

While the Responsive Home project has allowed Daltile to better understand the needs of the millennials, the New American Home project, now in its 33^rd year, gave the tile manufacturer the opportunity to take a deeper dive into more diverse homebuyer profiles.

According to Professional Builder, as buyer profiles diversify, homes must be versatile enough to suit “an empty-nester couple who hosts frequent visitors, to a group of friends who have pooled their savings and gone in on a house together.”

Over 7,300 square feet of Daltile’s Season Wood ColorBody™ porcelain tile was used across the floors and walls in the 2016 New American Home, in lieu of hardwood, for its durability and low-maintenance quality. The ceramic, wood-look tile shows the perfect marriage between classic design, affordability, convenience, and durability.

As homeowners have diversified, both Daltile’s sponsorships of projects like Responsive Home and The New American Home show that the company is invested in understanding their customers and providing products that help new homeowners imagine what’s possible.