Portobello America Joins Cersaie as Part of Portobello Grupo’s Global Expansion

Portobello has launched Bossa On The Road, its first-ever global tile collection.

Portobello America, the U.S. arm of Portobello Grupo, is proud to announce its participation in Cersaie 2024, the world’s largest surface coverings exhibition, held in Bologna, Italy, from September 23-27. This marks a significant step in the group’s global expansion, with Portobello America at the forefront of international growth, bringing innovative design perspectives from its new industrial facility in Baxter, Tennessee, to the global stage. Global Campaign Launch: Bossa on the Road.

At Cersaie, Portobello is also launching Bossa On The Road, its first-ever global collection, marking a major milestone for the brand. Following its preview at Cersaie, the collection will debut at Portobello America’s Showroom in Baxter, TN, where it will capture the essence of the American lifestyle, with a global flair. The collection will be available in more than 60 countries, and in Portobello Shops across Brazil starting in October.

The Bossa On The Road campaign is a symbol of Portobello’s expansion into new markets, combining the brand’s Brazilian roots with international influences, from Italy to the United States. Portobello’s Global Collections reflect the brand’s evolving design language, rooted in Brazilian architecture, enhanced by European and international design references. As part of this launch, Portobello’s teams in Brazil and around the world have collaborated in an open innovation process, integrating partners and customers from various regions.

Chris Ferreira, Chief Creative Officer of Portobello Grupo, explains: “Our U.S. operations have opened new doors for creativity. Bossa On The Road represents how our brand is evolving into a truly global entity, bringing together American practicality with our signature bossa. This journey brings the coziness of Tennessee farmhouses together with the energy of cosmopolitan cities—a perfect match for our innovative, yet comfortable style.”

While at Cersaie 2024, visit the Portobello Booth in Hall 18, Stand C36 – D35, or the company’s website here.