Portobello America to Showcase Immersive Booth Experience at Coverings

Portobello America, the U.S. business unit of Portobello Grupo, is set to unveil its latest collections at Coverings 2025. Attendees are invited to experience “Portobello Home”; immersing themselves in the warmth and comfort of home and exploring the company’s latest premium porcelain tile collections in its expansive 60×50’ booth (#2605).

At Coverings 2025, Portobello America expands its immersive concept at Portobello Home, creating a sensory journey within its booth through life-scale spaces, including kitchens, bathrooms, and living areas. The booth’s architecture aligns with the new collection concept, offering a more inviting space, enriched with greenery and diverse textures to heighten the sense of engagement and comfort.

The booth’s design centers around the concept of “Bossa on the Road Feels Like Home,” a collection shaped by movement, fueled by inspiration, and rooted in bossa—that effortless charm, quiet boldness, and intuitive ability to turn design into emotion. This collection transforms the space into an engaging environment where visitors can gather, connect, and explore the company’s innovative tile offerings. Portobello America aims to create a memorable experience, showcasing how its collections can transform both residential and commercial spaces into environments of comfort and distinction.

Attendees will discover unique and sophisticated tile collections designed for both floors and walls, highlighting Portobello America’s commitment to being a “one-stop shop” for all tile needs. The booth will feature a comprehensive range of products, including large format tiles, field tiles, deco tiles, mosaics, relief tiles, and small format tiles.

“We’ve taken our global design expertise and brought it closer to home,” said Renato Neto, Head of Marketing at Portobello America. “We want visitors to feel an immediate sense of belonging and comfort as they explore our new collections.”

Veronica Gripp, Brand Manager at Portobello America, added, “At Coverings, our booth is more than just a display—it’s a living expression of our values: innovation, sustainability, and the power of design to create emotion, spark conversation, and build connection. It’s meant to evoke that familiar feeling of being in a place you love—whether it’s your home, a favorite café, or a peaceful getaway. We’ve created an immersive space that shows how our designs turn everyday settings into meaningful, lasting memories.”

Portobello America’s Coverings showcase will highlight a diverse array of new and innovative porcelain tile collections, all designed to cultivate a pleasant atmosphere, including:

• Marbles: Timeless Interiors
• Stones: The Power of Nature
• Natural Crafted Wood
• Metropolitan Industrial
• Atelier: Where arts meet design
• Brick by Brick
• An exclusive North American design, “Omaggio a Venezia”

All Portobello America products are proudly made in the USA, ensuring quality and reliability, while also supporting sustainable practices and local communities. By manufacturing domestically, the company minimizes its environmental footprint through reduced transportation and upholds strong social governance standards within our operations.

For more information, please visit www.portobelloamerica.com.