Tile of Spain Showcasing New Tile, Trends at Coverings
Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturer’s Association (ASCER), has announced their schedule of events for Coverings 2017, The Ultimate Tile & Stone Experience, taking place April 4 through April 7 in Orlando, FL.
Visitors to the Spain Pavilion will witness some of the most advanced ceramic tile technology and breathtaking design choices the world has to offer from 97 Spanish ceramic and stone manufacturers.
The Tile of Spain booth (#5230), in the center of the pavilion, will feature presentations and videos, including award-winning architectural and design projects. An overview of Tile of Spain manufacturers’ achievements featuring beautiful design and products with unsurpassed quality, durability and versatility will be presented.
Spain Pavilion Presentations
“Refine or Re-Define: Ceramic Trends 2017”
When: Wednesday, April 5: 12:45 pm | Thursday, April 6: Noon
Designers have two paths they can take when conceptualizing a new product: refine an existing concept or re-define the genre. Innovations in the world of ceramics today offer users a buffet of options from both sides.
From hyper realistic stone-looks that capture the tactile sense of the natural material, to sumptuous metals with reflective sheen or oxidized gravitas, tile today can offer an option perfectly refined for the modern palette. Tile of Spain will explore trending styles from different angles including color, finish and format to help develop designers’ sense of what’s truly possible in the ceramic world for 2017 and beyond.
“Ceramic for Life”
When: Tuesday, April 4: Noon and 2pm | Thursday, April 6: 2pm | Friday, April 7: Noon
Today’s consumer is primed for certain buzzwords – ROI, ease of ownership, value-added, artisanal – to name a few. Ceramics have always offered these benefits and are often selected for just such reasons. Why should your clients select tile instead of a competitive material? How can tile improve your client’s quality of life? How is tile the cheapest option in time, energy and financial sense? Do you ask yourself any of these questions on a daily basis? Then make sure to visit the Tile of Spain booth to find some solutions that will help your clients choose ceramics for life.
For more information about Tile of Spain, visit www.tileofspainusa.com.